Resources Library by ANA

A picture is worth one thousand words

The following paper describes the findings from Nickelodeon UK's photo research, a project designed to elicit information for television creatives who rely on rich data on kids lives for inspiration and to keep them in touch with kids. The findings...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Authors: Shari Donnenfeld, Andy Goodhand

Company: Viacom International Media Networks

October 22, 1997

Desperately seeking 'cool'

In adult social groups, there are few trend-setters and many followers. In some situations, it is essential to isolate the trend-setters' opinions and attitudes in order to predict the trends and behaviours of the masses. The trend-setters phenomenon...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: Marianne de Souza

Company: MSM

October 22, 1997

Global advertising for children's products. Are you joking?

The paper describes the work that has been carried out with 7 year old children in Brazil, France, and Armenia. It was shown that the educational program has an influence on the responses that children give when their advertising memorization is...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: Eliane Karsaklian

October 22, 1997

Qualitative research to enhance brand loyalty for children

The paper describes how research may be used to assist program developers in transferring brand appeal and loyalty from established brands to new brands, while avoiding the potential pitfalls of weakening existing brand equity or associating a new...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Authors: Michael Cohen, Stacey Matthias

October 22, 1997

Kidscope

Kidscope provides a rapid response to the need for knowledge and understanding of children and their behaviour. The project monitors trends and looks at the ways these changes will alter the lives of kids now and in the future. In addition the study...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: Karen Fraser

October 22, 1997

New findings on purchasing power and purchase decisions

This paper demonstrates, in the first section, that the importance of children as purchasers in their own right is rather limited in spite of their significant potential purchasing power, and that is limited to a few product fields. The second...

Catalogue: Seminar 1997: How To Be Number One In The Youth Market

Author: Bernd Villwock

October 22, 1997

Being creative with creativity

This paper describes research that was conducted to inform the development of an interactive CD-ROM product designed to enhance the mathematical skills of eight to twelve year old children in a user environment that combines computerized gameplay...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Authors: Michael Cohen, Stacey Matthias

September 1, 1997

Los niños nos miran (Spanish)

This work constitutes an initial qualitative exploration, first stage of a study that should be completed with a quantitative inquiry to throughout the year. Its content is a global description of the children's audience of Open...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Ulises Manuel Paolini

Company: Nielsen

June 15, 1997

Children are watching us

This research work consists of a first qualitative survey, which is the first stage of a study that must be completed with a quantitative survey to be carried out throughout the year. It contains an overall description of the open television...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Ulises Manuel Paolini

May 1, 1997